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Xbox Nano controller release November 4, $49.99 price

, 6 items in PR and Communications, 3 min read

In this digest (6 items)

Xbox Nano controller is announced with a November 4 launch and a $49.99 price tag. It measures just over 5 inches, weighs 101 g, and charges via USB-C. Battery drops about 10% in 30-40 minutes and reaches 60% from 30% in under 10 minutes.

Key points

  • Release date: November 4.

  • Price: $49.99.

Sources

Affiliate marketing is the gateway to AI visibility

Affiliate marketing is the gateway to AI visibility reports that 22% of Semrush partner pieces were cited in tracked AI answers, with roughly one in five partnered articles appearing. Listicles and comparisons are the formats most often referenced, and affiliate links or disclosures do not prevent citation.

Key points

  • 22% of partner pieces were cited in at least one tracked AI answer.

  • About 8% of partner pieces were cited in Google AI Overviews, 7% in Google AI Mode, 2% in Gemini, and 1% in ChatGPT.

Sources

Also prioritizes autonomous vehicles over Kenya e-moto pilot

Also co-founder and president Chris Yu said the company will focus on autonomous vehicles, shifting away from its electric two-wheeler pilot in Kenya. The Kenya project was stopped after early-stage work and grant funding from the Shell Foundation.

Key points

  • Prioritize autonomous vehicles over other projects.

  • Abandoned Kenya electric two-wheeler pilot after early-stage work.

Sources

Apple best fiscal year ever with $114.5B revenue

Apple reported its best fiscal year ever, posting $114.5 billion in quarterly revenue and stronger-than-expected iPhone sales. AAPL stock is falling despite the results, linked to Apple’s future expectations.

Key points

  • Revenue: $114.5 billion quarterly revenue

  • iPhone sales: stronger-than-expected iPhone sales

Sources

SMX Next panel on Nov 18 discusses AI control in PPC

SMX Next panel on Nov 18 discusses AI control in PPC. It frames the 2027 #PPC question as where to give AI control and where to push back.

Key points

  • Question: 2027 #PPC question isn't whether to use AI.

  • Panel: Free SMX Next panel on Nov. 18 breaks it down.

Sources

Can ad tech’s server-side shift save it from Apple and Google? – podcast announced

Seb Joseph and Ronan Shields joined the Digiday Podcast to discuss ad tech’s server-side shift amid Apple’s Safari iOS 27 domain blocking and Google’s antitrust ruling. The conversation covers Trusted Server, Prebid’s role, and control dynamics with Apple and Google.

Key points

  • Apple’s Safari iOS 27 blocks domains of identity resolution providers such as The Trade Desk and ID5.

  • The podcast features Seb Joseph and Ronan Shields discussing Trusted Server and Prebid in the context of the server-side shift.

Sources