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Benchmark’s partners on investing in a frenzied market – $2B announced

, 8 items in PR and Communications, 5 min read

In this digest (8 items)

Benchmark’s partners said the firm announced $2 billion across two funds, its first larger raise in 31 years. They said they make two to three new bets per partner each year and keep Monday meetings agenda-free.

Key points

  • $2 billion raised across two funds this summer, only the second time in 31 years Benchmark raised a larger vehicle.

  • Core fund held at $500 million for 20 years before inflation adjusted its size.

Sources

Mabē baby carrier makes $500K in under a minute

Mabē baby carrier generated $500K in revenue in under one minute after launch. The founders funded the first order with personal savings and sold out the initial launch within two hours.

Key points

  • Revenue: $500K earned in under one minute.

  • Launch: November 2023, price $129, sold out in two hours.

Sources

You Can See Everything $15M doc opening weekend

You Can See Everything earned $15 million opening weekend, the second biggest ever for a documentary. It opened in 855 theaters and logged 2,000 sellout screenings.

Key points

  • Opening weekend box office: $15 million.

  • Theatrical run: 855 theaters with 2,000 sellout screenings.

Sources

Why you should never point a laser pointer at a security camera

Why you should never point a laser pointer at a security camera – possible permanent damage, but requires >5 mW illegal laser and steady 10 s aim. Older cameras are more vulnerable; modern cameras resist damage.

Key points

  • Laser output under 5 mW unlikely to cause more than temporary glare.

  • 2021 Clearwater arrest; laser left dead spots costing over $2,000.

Sources

This Salad Chain Found a Faster Way to Grow – 33 New Locations

Crisp & Green is buying 33 MAD Greens and Snappy Salads restaurants from Salad Collective. The acquisition will raise its total to about 100 locations by the end of 2026. The Coors family remains a strategic minority partner. The chain expands its footprint in Phoenix, Austin, Denver and Dallas.

Key points

  • Acquisition: 33 MAD Greens and Snappy Salads restaurants

  • Target count: 100 restaurants by end of 2026

Sources

AdFection zero-click spyware campaign infects 45 devices

AdFection zero-click spyware campaign infected 45 Al Jazeera devices by delivering Candiru malware through ads from Israeli-registered firm Discover-Tech. The campaign reached over 70,000 mobile apps and 120,000 websites between March and June 2024. Google blocked Discover-Tech from its ad platforms and added Safe Browsing warnings. IAB Europe and Beeswax also removed Discover-Tech from their vendor lists.

Key points

  • 45 Al Jazeera devices were targeted with zero-click attacks delivered by ads.

  • Ads linked to Discover-Tech appeared in more than 70,000 mobile apps and over 120,000 websites from March to June 2024.

Sources

Even Realities Exposes Smart Glasses scenario launch Oct 8

Even Realities released a 5-minute micro-series titled “Exposed” on Oct 8, showcasing smart glasses without cameras. The series has accumulated several million views across platforms. The creative team cites Black Mirror, The Shining and The Conversation as inspirations. The campaign aims to warn about surveillance and encourage story-driven ads.

Key points

  • Launch date: Oct 8

  • View count: several million views across all platforms

Sources

Roku remote star button functions explained

Roku remote star button has multiple contextual functions, including app management, viewing options, and an accessibility shortcut. It changes behavior based on home screen, playback, or device type.

Key points

  • Home screen: pressing star on a highlighted app shows version, build number, lets you move, remove, rate, give feedback, or check for updates.

  • Accessibility shortcut: quickly pressing star four times toggles the screen reader on supported Roku devices.

Sources