Ad Multiplier is a new feature in Ads Studio. It decodes performance drivers of a winning ad, applies insights to a product, and generates new ads ready for testing and scaling. It is live on Higgsfield and in the ChatGPT extension.
Key points
Launch: Ad Multiplier introduced in Ads Studio.
Availability: Live on Higgsfield and the ChatGPT extension.
Sources
Claude Haiku 5.5 pricing and token savings announced
Claude Haiku 5.5 is now priced at $0.10 per input token and $0.50 per output token, down from $1 and $5. It can handle over 100k context tokens while remaining about twice as cheap, with real savings around 75% due to a new tokenizer that uses slightly more tokens.
Key points
Pricing: $0.10 in / $0.50 out (was $1 / $5)
Context and cost: over 100k context still 2x cheaper; new tokenizer yields ~75% savings
